Using Technology to…give back!

By Marianelli Agbulos

Power to the selfies!  Those selfie photos you took have the potential to contribute something positive to the community, at least according to Johnson & Johnson.  The international healthcare giant recently created a free app called “Donate A Photo,” which does exactly as it says.  Think of it as Instagram, but with a charitable aspect. 

Here’s how Donate A Photo works:

  • Upload a photo you wish to donate

  • Choose one of the current causes to support

  • Include a caption for your photo

  • Share your photo!

Johnson & Johnson gives $1 to the charity you choose, and each photo is tagged with a phrase that explains what the contribution will help accomplish.  There are several charities you can assist, with a specific cause tied to each one.  Your $1 donation could fund a nursing school scholarship, provide children with soccer goods or provide lesbian, gay, bisexual (LGBT) parents with resources on parenting and family rights in their state, among other options.  Each cause appears in the app until its donation period ends or its goal has been reached.  

What I like about Donate A Photo is that it’s a new photo app with meaning.  You don’t have to be a professional photographer to use Donate A Photo – you just have to be willing to donate one photo every day to a cause.  With the invention of smartphones and other technological devices, doing so has never been easier.

Johnson & Johnson’s Donate A Photo app also shows the power of collective goodness prevailing through shareable media, like photography.  Photos tell a story and bring people together, even more so with a cause behind it.  You no longer have an excuse to say that you can’t get involved if you don’t have the time or money – your phone has the power, just like you do.

Still have questions?  Watch this video for additional detail on how Donate A Photo works:

Donate A Photo is available to download for free in the iPhone and Android app stores.